Ian Munsick's Cowboy Bar & Western Grill, Deadwood, SD

Who has opened a restaurant and live-music venue in the Mountain West recently? We have. A 2,600 sq ft scratch-kitchen Western grill and two-stage music venue in a historic Main Street building, built with the Munsick family and the ownership group.


The project

  • Kickoff March 20, 2026. Doors open September 18, 2026
  • 26 weeks from signed lease to a sold-out opening weekend
  • Breakfast through late night, indoor and outdoor stages
  • 50+ staff hired, trained and live on POS for day one
  • ATX led the full operations build and the six-month opening load-out, and stayed on as operating partner after opening


What we built

  • Pre-opening budget and 26-week critical path
  • Menu development and recipe costing with the chef
  • Bar program and signature cocktails
  • Vendor onboarding, Toast POS and kitchen display build
  • Tip pooling and comp policy
  • Training hub, position playbooks, bar book and garnish standards
  • Retail merch program
  • VenueForge Operator Hub: invoices, inventory, costing and the Monday numbers


Opening weekend

  • A line two blocks down Main Street before the doors unlocked
  • 12 live acts across the grand opening weekend
  • A record Deadwood Jam crowd of 6,000+
  • A sold-out VIP after-party


Results, one month in

  • 4.9 stars on Google across 40 reviews, 37 of them five stars
  • Guests naming staff in their reviews
  • Open seven days on a weekly operating rhythm


In the press

  • CelebrityAccess: grand opening weekend coverage
  • Whiskey Riff: "Here We Are," a five-year vision comes to life
  • MyCountry955: lines wrapped around Deadwood as the doors opened on Main Street
  • Cowboys & Indians, Cowboy State Daily and MusicRow features
  • Rock N Load, Rapid City Post, K2 Radio, The Music Universe and Verge Magazine


Planning an opening? We will build the plan and a price point around your budget.

Opening something? Fixing something? Let's talk this week.

Austin-based, nationwide, on site when it matters. Fifteen minutes with the operator who will run your engagement, not a sales rep. Call (281) 475-6391 or email support@atxrestaurantconsulting.com.